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Vevo expands across APAC with new appointments
Steve Sos and Tim O’Connor
Global music video network Vevo is scaling up its APAC operations with a series of promotions and new appointments.
Tim O’Connor has been promoted to head of sales APAC, Blair Kelly to group sales manager and Alex Trumble as senior sales manager.
Under the new structure, O’Connor, Kelly and Trumble will work closely with clients, agencies and brand partners. Their goal is to deepen commercial relationships, innovate premium video solutions and accelerate Vevo’s growth across key South East Asian markets.
Promotions power APAC market growth
Previously head of sales ANZ, O’Connor’s has helped grow the ANZ business with exponential revenue and client growth over the past 5 years. In this newly created role, he will oversee sales strategy, client partnerships and team leadership across the APAC region.
O’Connor’s role reflects Vevo’s commercial momentum in the region. It also highlights a sharpened focus on expanding Vevo’s footprint in high-growth APAC markets.
Kelly has been promoted to group sales manager ANZ following strong performance in his previous roles at Vevo, including senior sales manager and sales manager ANZ.
Since joining in 2021, Kelly has consistently exceeded targets. He has also built trusted relationships with top media agencies and direct clients across both sides of the Tasman.
With over a decade of experience spanning TV, out of home, digital and content sales, Kelly has twice received Vevo’s highest international sales award for the ANZ region.
Strengthen the team with new talent
New to the team, Trumble joins from Nine Network as the digital solutions lead, following agency-side roles at OMD Australia and Loud Days.
Trumble has a strong mix of analytical expertise, client management skills, and knowledge of the BVOD and digital video market. This combination will further strengthen Vevo’s agency and client partnerships across ANZ.
O’Connor says: “Vevo has been on an incredible growth journey across APAC and it’s a real privilege to be part of shaping the next chapter.
“We’re seeing more demand than ever for premium video solutions. And I’m looking forward to helping lead Vevo’s expansion across APAC and working with our talented team to deliver new opportunities for partners across the region,” he adds.
A bright future ahead
Vevo recently celebrated 5 years of APAC operations. During that time, they have had zero staff attrition – a standout result in the fast-moving media landscape.
With revenue, client partnerships and brand presence all on the rise, the expanded team structure aims to meet growing market demand and capitalise on new opportunities across the region.
Steve Sos, managing director of Vevo APAC, adds: “Building a high-performing team has been critical to Vevo’s growth across APAC.
“Tim and Blair have been instrumental in helping us scale and deepen client relationships. We’re proud to see them step into bigger roles.
“Adding someone of Alex’s calibre strengthens the team even further, at a time when reaching engaged, high-value audiences is more critical to brands than ever. Great people representing great, brand safe content at scale – that’s what Vevo is all about,” says Sos.
