Advertisers and marketers are invited to join Kargo in Auckland for an evening of insights, conversation, and networking this Thursday.
The event will cover off what it takes to create winning video advertising campaigns in today’s competitive landscape.
Kargo’s general manager Rob Leach will present the latest findings from CTV and video advertising research, conducted in collaboration with Mercury Analytics and MetrixLab. Leach will discuss how brands can optimize their video strategy and explore the evolving landscape of tactics, technologies, and data, including the impact of formats and environments and the future of CTV advertising.
Key themes
- The role of attention: Learn why attention is becoming a critical metric, helping advertisers evaluate video effectiveness across various platforms beyond traditional viewability.
- The importance of context: Social platforms, media sites and apps all demand different ad formats, messaging and calls to action based on how audiences engage with the content. Advertisers will see how unique ad formats make the most of different content environments.
- The future of CTV: CTV is growing, but what will that mean for advertisers and how will they spend across CTV, linear and digital video? Kargo’s research dives deep into the data to provide insights for future planning.
- Tapping into emotions: Marketers are using new forms of measurement to understand emotions and attitudes of both content and audiences and how they interact. Eye tracking and other brand metrics provide important insights that help advertisers infuse the right emotions into their campaigns and create contextual synergy.
Nibbles and networking
Attendees will also get an inside look at Kargo’s full-funnel CORE solution and CV offerings, designed to drive real brand outcomes from awareness through to favorability.
After the session, stick around for drinks, nibbles, and a chance to catch up with industry peers. Register here.
