IAB New Zealand’s Emerging Technology Council is hosting ‘AI & The Future of Marketing’, an event designed to equip marketers and digital advertisers with practical insights into the rapidly evolving role of artificial intelligence in marketing.
Taking place on May 29, this event will provide advice and real-world case studies to show how AI tools can transform strategies and accelerate business growth. Attendees will hear first-hand from leading global and local experts who are redefining the industry landscape.
Beyond the hype
IAB New Zealand Emerging Technology Council Chair Lisa Ison says, “The hype surrounding GenAI means it can be challenging to identify strong use cases. It’s a rapidly evolving space, and our goal is to share industry case studies, and expert advice to help people use the tools more effectively.”
A recent IAB US State of Data 2025 report revealed that 70% of agencies, brands, and publishers are not fully integrating AI across media planning, activation, and analysis. However, since half of those expect to be fully scaled by 2026, companies will differentiate themselves by those who have widely adopted AI vs. those who have not.*
Event keynote speakers
Kellyn Coetzee, head of digital, Zenith Sydney Australia; Co-chair, IAB Australia AI Council; Mentor, Global AI Institute.
A leading voice in applied AI, Kellyn is known for helping teams unlock scalable, brand-safe solutions. Previously Head of AI & Insights at Kinesso Australia, Kellyn blends global expertise with a flair for communication, honed through performing stand-up comedy from Melbourne to New York. Her unique ability to make complex topics clear and engaging makes her a standout leader, and speaker.
Matthew Daniels, chief technology & security officer, XPON Technologies.
A strategic technology leader Matthew drives innovation across cloud, data, customer experience, and privacy-first marketing. He helps enterprise brands unlock the full potential of AI and first-party data in their marketing ecosystems and brings a unique blend of technical vision and commercial acumen, making him a leading voice on how brands can responsibly adopt AI to enhance personalisation, performance, and customer trust. Matthew is also the Chief Architect of Wondaris, XPON’s AI-powered composable customer data platform.
Expert panelists
Travena Addenbrooke, marketing transformation and gen AI lead at Spark NZ
Jake Calder, founder and director of Fugaz.AI
Romi Dexter, co-founder and director at Hype & Dexter
Kym Niblock, chief digital & technology officer at Sky TV
The panel discussion will be moderated by John Waltmann, industry manager at Google.
Event details
When: Thursday 29 May 3-6pm
Where: Google, Wynyard Quarter, Auckland
The event is sponsored by Google and XPON Technologies and tickets are limited.
