Touch Ron Burgundy, win a car

Dodge has been getting a lot of mileage, if you’ll excuse the pun, out of Ron Burgundy and the upcoming Anchorman sequel.

After several TVCs, it’s going online with a contest that lets you touch Ron (in a virtual sense) to try to win a Dodge Durango. It’s the modern equivalent of the endurance test where competitors had to stay in contact with a car in front of a crowd in a shopping mall or other public place.

All we can say is the current leader, who chalked up over 31 million seconds of continuous ‘touch’, has too much time on their hands.