Meta has introduced new filters for Facebook and Instagram Feeds giving advertisers more control over the content that appears with their ads.
Monthly Archives: March, 2023
Otterfish, a content creation and approval platform, has launched and is set to be a game-changer for brands, agencies and content creators.
AUT’s School of Communication Studies has interviewed NZ-based advertising creative professionals to find out how AI is changing the industry.
The 43rd AXIS Awards brought together some of the most talented & innovative minds in Aotearoa’s advertising industry. Here’s a look at the winners.
Aotearoa’s best research and insights agencies gathered last night at the 2023 REAWARDS in celebration of the most impactful research work in NZ.
Today, the world’s largest media network OMD celebrates 25 years in business, since opening its very first office in Hong Kong in 1998.
Digital and social media agency, Culture, has appointed Aaron Goldring as the company’s first Executive Creative Director.
Today FM deviated from its usual programming this morning amidst concerns about its future.
Undertow Media, with its activation work in the field of wining and dining, has been attracting brands from Aotearoa and abroad.
This March, Special PR’s Head of PR & Influence, Kelly Grindle, selects 5 of the most attention-grabbing PR campaigns.
DDB Group Aotearoa and L&P have launched an innovative campaign to help Kiwi execute the ultimate summer flex – the iconic manu.
NZME has announced an agreement to be AdsWizz’s exclusive third-party NZ sales representative for advertising on certain podcasts.
OMD NZ and eight clients have partnered with Amplified Intelligence to conduct a study on how Kiwis retain attention across various media.
Special PR welcomes Natasha D’Souza as Senior PR Director to lead the agency’s lifestyle and consumer clients.
Emily Blumenthal has been appointed as Research Director for market research technology company, Yabble.
Billie Media is set to change the local DOOH landscape this year with a new tool designed to measure overall quality of digital billboard sites.
In support of Sustainable Coastlines, Go Media invited a few clients and partners to hit the beach for a clean up last Friday.
In an effort to streamline the content proposal and approval process, a group of Kiwis have created Otterfish, a digital tool to keep things simple.
One Plus One has joined forces with Shayne Walker to provide clients with genuine Māori engagement strategies.
Suzuki NZ, with the help of Hemisphere, has launched a campaign for the new Suzuki Vitara Hybrid.
ColensoBBDO has been appointed as creative agency of record by MindTheGap to bring renewed attention to the issue of gender and ethnic pay gaps in NZ.
Robert Walters NZ, with the help of EightyOneX, has announced it is the offical recruitment partner of New Zealand Rugby.
Subway NZ has unveiled a daring marketing initiative “BIGGER-ER,” leaving Kiwis pondering why they ever chose burgers.
Digital advertising revenue in NZ grew in 2022 compared to 2021 according to The IAB New Zealand FY 2022 Digital Advertising Revenue Report.
One of NZ’s most iconic health and wellness brands, Red Seal, is celebrating 100 years and is marking the occasion with a new campaign.
Advertising revenue across main media for the 12 months ending on December 31, 2022, is up from last year.
Alex Grover has been appointed as the new General Manager – Wellington at Catch Design.
Lauren Quaintance has been appointed as Chief Media and Data Officer for Sky, a new role on the company’s executive leadership team.
DDB Group Aotearoa has selected seven new hires to join a creative development squad, chosen from the agency’s new internship programme.
The TVNZ-NZ Marketing Awards are back again, celebrating Aotearoa’s most exceptional marketing strategies, campaigns and individuals.