After years of asking, NZ media agencies now have a single OOH planning and measurement platform – Calibre. But what’s in it for the industry?
Monthly Archives: September, 2022
DDB Group has teamed up with AA Insurance, in partnership with children’s charity Variety, to help Kiwi kids dream big in their dream beds.
Plato Creative has grown its talent pool by appointing Hayley O’Connor to the newly created role of People and Culture Manager.
Omnicom Media Group (OMG) has taken out the top spot as New Zealand’s number one media agency network according to RECMA’s Overall Activity report.
In a brilliant display of glitter, eyeliner, and money guns, nine agency bands took to the stage for the 13th annual Battle of the Ad Bands.
The retail industry is invited to come together again for the RX Group Breakfast Briefing, to learn & share insights on the new face of retail & CX.
Five new members have joined the Motion Sickness team, including one in a brand new role, increasing the agency’s capacity and client offering.
Warehouse Group’s new unified retail media network MarketMedia will give suppliers & advertisers direct access to millions of potential customers.
Special NZ has joined forces with Partners Life, in collaboration with The Brokenwood Mysteries, to challenge Kiwis’ perceptions of life insurance.
Special New Zealand has been named the ‘most effective independent agency in the world’ by Effies Global rankings – a first for Aotearoa.
Vodafone New Zealand has announced it will be rebranding to become One New Zealand in early 2023, following a change in ownership in 2019.
Erna Basson’s beauty brand Frula Beauty has appointed bare.pr as its PR agency for its launch into New Zealand and Australia.
With longer days and warmer weather on the horizon, outdoor brand Kathmandu has launched a new campaign via Special called ‘Summer Never Sleeps’.
In a move to highlight the importance of mental health, Bastion Shine has teamed up with Tip Top for Mental Health Awareness Week (Sept 26 to Oct 2).
Experienced media exec Kate McDowell joins YoungShand as Head of Media as the integrated indie agency wins more media business.
This year’s 2022 TVNZ-NZ Marketing Awards Marketer of the Year finalists share their insights on the current changes taking place in OOH.
FCB New Zealand has announced the promotions of Leisa Wall and Peter Vegas to Co-Chief Creative Officers.
PHD Aotearoa has appointed Sahri Thomson to its team of strategists as Digital Strategist.
The newly minted Stills Division has announced the addition of Sydney-based lifestyle and portrait photographer, Jason Ierace.
TAB approached indie agency Yarn to generate talkability around the Bledisloe Cup & to continue to help its brand show up differently in the public.
The New Zealand Commercial Radio Industry released the S3 2022 GfK Radio Audience Data into the market yesterday.
Clemenger Group NZ has announced the merger of its two New Zealand-based specialist consulting firms GRC Partners and Porter Novelli.
Following the completion of a competitive pitch process, DDB Aotearoa has this month been awarded the business of TSB.
Kantar Public New Zealand’s research into youth and porn has won gold at the 2022 global ESOMAR research effectiveness awards.
Bettle & Associates and D3 have inked a partnership deal that will see the two combine forces to take on performance media in the Waikato region.
It’s not every day a FinTech brand and a radio station move in together, but that is exactly what Dosh and The Edge did, and with incredible results.
This year’s executive judges bring together some of the greatest marketers from across the country and an international marketer from Australia.
Eight owners Katie Millington and Lib Kelly have unveiled a new commitment to diversity in the industry through their own work.
Brother New Zealand launched its first Aotearoa-facing brand platform this week via Wave Agency.
Public Trust has appointed Mango Aotearoa as its PR agency following a competitive pitch.