With longer days and warmer weather on the horizon, outdoor brand Kathmandu has launched a new creative campaign via Special called ‘Summer Never Sleeps’.
The campaign portrays summer as a time for spontaneity and aims to inspire people to go somewhere new and experience their best summer yet.
Produced by Special and Scoundrel, the ‘Summer Never Sleeps’ film forms the foundation of the creative campaign, following a group of friends on their quirky summer adventure from night to day, and into night again.
To the soundtrack of Jimmy, Renda-Se, by Brazilian Composer, Tom Zé, the friends roast marshmallows, bike off trail, snoop a merman portrait painting, swim fully clothed, dance, march, and row through the night, all while sporting Kathmandu’s range of purpose-designed, technically advanced, outdoor gear.
Eva Barrett, Kathmandu’s Chief Customer Officer says that as the number one outdoor brand in New Zealand and Australia the company plays an important role in summer.
“[W]e’re on a mission to get as many people ‘out there’ in nature as possible. Why? Because we know how the outdoors makes us feel. The outdoors is transformative. When we spend time out there our stress goes down, our empathy goes up and we become more creative and feel happier… And that’s at any time, not just when the sun is up.”
Lisa Fedyszyn, Special’s Executive Creative Director, says Kathmandu is an adventurous brand that stands out in everything that it does.
“The ‘Summer Never Sleeps’ campaign encourages and facilitates everyone to fit in as much as they can over summer because it’s most rewarding when you make the most of being out there and staying out there.”
Kathmandu’s ‘Summer Never Sleeps’ campaign will roll out across TV, digital, social, out of home and PR in New Zealand and Australia from Monday 26 September to Saturday 19 November 2022.
The campaign launches in line with Kathmandu’s Spring/Summer ‘23 collection: a range spanning apparel and gear for men, women and kids, to help people experience the best of summer this year. The range is available in-store and online now (www.kathmandu.co.nz).
Credits
- Brand: Kathmandu
- Chief Customer Officer: Eva Barrett
- Head of Global Brand Campaigns: Michaela Clark
- Head of Marketing AU/NZ: Richard Dalke
- Global Head of Social Media: Shailyn Shah
- Creative Manager: Glenn Gibbins
- Creative Agency: Special Group New Zealand
- Chief Creative Officer: Tony Bradbourne
- Executive Creative Director: Lisa Fedyszyn
- Executive Creative Director: Jonathan McMahon
- Creative Director: David Shirley
- Associate Creative Director: Letizia Bozzolini
- Associate Creative Director: Justin Butler
- Associate Creative Director: Julia Ferrier
- Head of Production: Sally Lankshear
- Senior Producer: Casey King
- Producer: Millie Costley-Deakin
- General Manager: John Marshall
- Senior Business Director: Amelia Hopkinson
- Business Director: Kate Syms
- Business Manager: Ruby Koia
• Chief Strategy Officer: Rory Gallery
• Group Strategy Director: Ed Gunn
• Strategy Director: Jolene D’Souza
• Production Company: Scoundrel
• Director: Daniel Warwick
• Executive: Producer – Adrian Shapiro
• Associate Executive Producer: Morgan Benson-Taylor • Line Producer: Luka Jauh
• DOP: Jan David Gunther
• Production Designer: Lara Stefancic
• Offline Editor: Adam Wills
• Illustration: Laurie Herman
• VFX and Online: bEpic
• Facilitation: BAS productions
• Soundmix: Kraatz Studios
• Music Supervisor: Karyn Rachtman / Mind Your Music
• Media Agency: Dentsu
• PR Agency: Edelman
• Social Agency: We Are Social
