Beauty brand Frula Beauty, created by award-winning entrepreneur, business coach and international speaker Erna Basson, has appointed bare.pr as its PR agency for its launch into New Zealand and Australia.
Following coming fourth in The Apprentice Aotearoa, Erna put what she learnt into practice to launch her latest endeavour, tipped to shake up the Health and Beauty category.
In appointing bare.pr, Erna Basson says the agency’s passion for working with natural and sustainable brands that are driving change was one of the key factors in her decision to appoint bare.pr.
“This aligns with our brand ethos. As we enter the market, we wanted to ensure that we were working with an agency whose core business values aligned with those of ours.”
bare.pr Director, Katie West says Frula Beauty is a stunning range with a strong point of difference that is set to make waves in the industry.
“All key New Zealand FMCG retailers have chosen to range the brand, along with Costco NZ and Australia, and there is a continued growth strategy in the pipeline. We couldn’t be more excited to work with Erna.”
Frula Beauty is one four recent account wins for bare.pr.
