As technology advances alongside growing urbanisation, Out of Home is becoming an increasingly effective way to reach a wide audience. From digital billboards to street furniture and everything in between, the dynamic OOH world has the ability to cut through noise in a way other more crowded channels can’t. In this series we speak to industry experts about the current trends impacting this space including a pending verification system for the local market, developing audience measurement systems, eye-catching or interactive creative and savvy screen use.