In this series, we talk to Kiwi keyboard tappers that have managed to shift from the personal realm of blogging to create online media brands that are widely read (and in some cases profitable). In the third segment, we chat to David Farrar, the founder of Kiwiblog.
Last night, the inaugural episodes of The Great Food Race and the fifth season of Masterchef New Zealand aired on TV3 and TV One, respectively. And with this started what could potentially turn into a ratings battle for food format supremacy in 2014.
Having grown tired of the approach taken by conventional journalists, a group of self-professed philosophers has founded a new news media outlet that aims offer a different take on the issues that usually pervade tabloids. Part satire, part insightful, the stories published on the site reimagine seemingly meaningless events as moments of newsworthy importance.
Just over two months after taking the George Weston Foods account off DDB’s hands, Cloenso BBDO has now launched a slightly risqué campaign to get the Bürgen bread range noticed. Four outdoor billboards and four 15-second TVCs, all shot in a minimalist style by photographer Tim White, comprise the campaign, which encourages consumers of all ages to break their Bürgen virginity.
We’ll be seeing a lot more of the nation’s rugby stars in their tighty-whities now that Jockey has signed a three-year sponsorship deal with the All Blacks and the All Blacks Sevens. Updated with comments from Jockey marketing manager Jane Lawry.