articles tagged 'TSB'

Time and tide: TSB talks up its customer service, aims to inspire switching with 'Perfect Day' bribes

  • Marketing
  • July 8, 2014
  • Ben Fahy
Time and tide: TSB talks up its customer service, aims to inspire switching with 'Perfect Day' bribes

Time has been a fairly popular theme for Kiwi brands in recent months, with Hyundai running its Family Time Project and ANZ just releasing a couple of ads detailing how time really is money. TSB has also joined that club, with a new campaign via Special Group that aims to turn potential customers on to its business by promoting its 'putting customers first' philosophy.

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The Year in Review: Laura Maxwell-Hansen

  • Year in Review brought to you by Marsden Inch
  • December 13, 2012
  • StopPress Team
The Year in Review: Laura Maxwell-Hansen

Once again, online advertising continued its steady rise in New Zealand in 2012, hitting its high water mark in the last quarter. And as the head of Yahoo! New Zealand (which recently launched its year-in-the-making new homepage and mobile site) and the new chair of the local Internet Advertising Bureau, Laura Maxwell-Hansen is well placed to see where it's heading next. Here's her take on 2012.

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TSB plants first major flag in battle to grease up National Bank customers

  • Advertising
  • September 26, 2012
  • Ben Fahy
TSB plants first major flag in battle to grease up National Bank customers

Smaller, independent agencies are often going on about their nimbleness and agility in comparison to the big, internationally-owned full-service shops. And smaller, independent financial institutions are always going on about the level of service and local ownership compared to the big, foreign-owned banks. And the two things have collided with TSB and Special Group's new campaign, which aims to make hay after the black horse has bolted and offers its support to soon-to-be ex-National Bank customers.

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Things that go Bump in the night: TSB puts the power in customers' hands with new bank-building app

  • Advertising
  • April 27, 2012
  • Ben Fahy
Things that go Bump in the night: TSB puts the power in customers' hands with new bank-building app

TSB has a stellar record when it comes to customer service and customer satisfaction, and it is, as its advertising says, New Zealand's most recommended bank. And its latest innovation aims to enhance the banking experience even further with an impressive—and significant—new mobile banking app called {my}bank that was more than one year in the planning, comes complete with Bump technology and employed the branding and design services of Special Group. 

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Bank wars: TSB leads, Kiwibank closes the gap and the big five improve

  • Marketing
  • September 2, 2010
  • StopPress Team
Bank wars: TSB leads, Kiwibank closes the gap and the big five improve

Despite anecdotal evidence that suggests all banks are sneaky, recent actual research from the June 2010 Roy Morgan New Zealand Banking Customer Satisfaction Survey has revealed positive shifts in the overall satisfaction levels for most of the major banks, with TSB retaining its position at the top of the satisfaction pile, but Kiwibank is on its tail.

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Roy Morgan uses percentages to show vast array of interesting things

  • Marketing
  • May 3, 2010
  • StopPress Team
Roy Morgan uses percentages to show vast array of interesting things

Roy has been very busy finding out just how happy Kiwis (and a few Aussies) are with the products and services they spend their hard-earned dosh on, and Pumpkin Patch, TSB bank, Bunnings and Air New Zealand are some of the major brands currently winning hearts and minds with their top notch customer service.

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TSB responds to Westpac woes

  • Advertising
  • October 8, 2009
  • Frances Chan
TSB responds to Westpac woes

Front page of the Herald today: TSB Bank gets a well-placed ad in, right under the story about the IRD ordering Westpac to pay $1 billion back in taxes and interest after finding the bank guilty of tax avoidance. The ad reads: "Tax avoidance is like under arm bowling. We ...

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