Hats off to Super Rugby, ANZ and Air New Zealand.
Marketing, advertising & media intelligence
A leopard, sumo wrestler and DJ: Super Rugby bursts onto the screen alongside Parris Goebel and Shaaanxo
New Zealand's Super Rugby players are putting their moves off the field to the test in an epic '#SuperBoomBoom' campaign, via Sugar & Partners, that sees international choreographer Parris Goebel and her crew shake it with vlogger Shaaanxo.
Super Rugby sponsor KFC has launched a new campaign via Ogilvy & Mather called ‘For the fans’, which celebrates that sense of camaraderie fans experience when heading to a game. It’s also released a spot for its picnic hampers, which is a bit of a departure from its usual ads, swapping light-hearted humour for the heart-warming family time card.
From the page to the screen and everywhere inbetween: how magazines are morphing into many-tentacled consumer brands
New Zealand's rugby stars have now confirmed that their skills extend beyond making huge hits on the field in a new Super Rugby promo clip by Sugar & Partners that has them performing dance moves alongside choreographer Parris Goebel and her crew.