New products fail more than they succeed. But that doesn’t seem to stop brands from continually ‘innovating’ and making more of them, no matter how impractical they might be. And Rhodes and Rose has riffed on that with a great promo for the Flextrek 37,000,000,000,000.
Browsing: Poppress
Nintendo released the Power Glove in 1989. The wearable video game controller was a huge flop but has found a new purpose in a slightly different field.
Newcastle Brown Ale has long been know for taking the mickey with their advertising. So much so that it has become a central part of their brand identity. Now they are taking another stab at their favourite target, Super Bowl ads, with possibly their weirdest idea yet.
When marketing a wine region to prospective travellers, you could show a few shots of beautiful vines, happy couples clinking glasses and the odd landscape. Or you could just show off a bunch of dirt. Yes, dirt.
Pickling enthusiasts will be pleased to find that the new Google Calendar app for Android embraces this niche hobby.
One youtuber shows us that iPhones can be used for a lot more than just taking selfies and texting your BFFs.
The Thug Kitchen Cookbook launched in bookstores this month, and with the tagline “Eat like you give a fuck”, you can tell their brand ethos revolves around using a lot of swear words.
To celebrate the world’s ‘Universal Pen’, Bic has sought to discover the world’s ‘Universal Typeface’ .
Smart , the brand known for bringing us the smallest car in the world recently pranked a bunch of people by telling them they were bringing out the world’s largest car.
Carlton Draught has just started rerunning a 30 second TVC that originally aired in the the 1980s. With an action packed montage, perfectly poured beers and an impossible amount of enthusiasm, there is a lot to love here.
This one is an interesting take on the drunk driving PSA. Instead of blood and guts, SAAQ of Quebec went with a subtle and more thought-provoking approach. Using a series of pulleys, this PSA explores the cause and effect relationship of drinking and driving.