articles tagged 'Online'

TVNZ launches New Blood, gets experimental with short-form content

  • Media
  • September 8, 2017
  • Erin McKenzie
TVNZ launches New Blood, gets experimental with short-form content

This week, TVNZ’s New Blood initiative went live, as more than 20 pieces of short-form content found a home on TVNZ.co.nz, YouTube and Facebook.

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ASA's annual ad spend figures return after one-year hiatus (with a few changes)

  • Advertising
  • May 2, 2017
  • Erin McKenzie
ASA's annual ad spend figures return after one-year hiatus (with a few changes)
2016 advertising revenue

After choosing not to release advertising revenue figures last year, the Advertising Standards Authority has changed its methodology and released reports for 2015 and 2016 to show digital, in all forms, is where the growth is.

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TVNZ new season launch: What to watch and where to advertise in 2017

  • Media
  • September 30, 2016
  • Erin McKenzie
TVNZ new season launch: What to watch and where to advertise in 2017

We take a look at yesterday's new season announcement to see how TVNZ is reacting to convergence and what it is going to fill the screens with, with a line up including Survivor New Zealand, Filthy Rich and new international hits.

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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...

NZ On Air partners with YouTube, launches $300K fund for online content creators

  • Media
  • June 24, 2016
  • Erin McKenzie
NZ On Air partners with YouTube, launches $300K fund for online content creators

NZ On Air has made a move to grow New Zealand's online talent in a partnership with YouTube at a time when its channels are followed like TV series. However, according to new research, the same cannot be said about the platform's branded channels.

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NZME puts the focus on New Zealand's female athletes in the lead up to the Olympics

  • Media
  • April 29, 2016
  • StopPress Team
NZME puts the focus on New Zealand's female athletes in the lead up to the Olympics

NZME is building Olympic hype, and adding to its online video collection, by challenging the common misconception that women don’t care about sport in a new series She's got Game.

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voices

Web wizardry

  • PopPress
  • August 6, 2015
Web wizardry

Peugeot’s latest TV ad may seem run of the mill. That is until they promise ‘an online experience you’ll never forget’. Given advertisers are known for their hyperbolic tendencies, StopPress didn't have high hopes of Peugeot living up to its claim. However, upon arrival at Pure 308 website, we were pleasantly surprised by an eye-catching online execution. PLUS: a look at few other slick online efforts.

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The online brain fade: connecting to the internet, disconnecting from reality

  • Digital
  • December 5, 2012
  • Simon Fogarty
The online brain fade: connecting to the internet, disconnecting from reality
Achimh via Flickr

Hoax chain letters on Facebook, copyright confusion, career limiting evidence posted for all to see ... When it comes to the internet, we need to engage our brains or suffer the consequences, says Simon Fogarty.

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Online coffers keep filling, but is a big chunk of change slipping through the cracks?

  • Digital
  • August 24, 2012
  • Ben Fahy
Online coffers keep filling, but is a big chunk of change slipping through the cracks?

New Zealand advertisers' love affair with digital continued in this quarter, with the total in Q2 2012 hitting $91 million, up 16 percent from Q1. But as more local eyeballs head to international sites and more ad spend heads overseas with them, is the level of digital expenditure actually being underestimated?

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