The third radio survey of the year gives RNZ National a weekly audience of 625,500 listeners, just 300 shy of the nation’s biggest radio station, The Edge. RNZ National programme manager David Allan shares his thoughts on why the station—and RNZ's other properties—are tracking so well.
Marketing, advertising & media intelligence
Radio New Zealand's radio survey may be a week later than the commercial stations' results, but that doesn't mean it's not a competitor for radio glory. It's number two for weekly audience and takes out the news radio crown once again.
Yesterday, the radio world stopped in its tracks for the release of another round of GFK survey results. Now, we take another look at the numbers by pairing off stations and shows to see who came out on top.
RNZ has cause for celebration, with the second release of radio results revealing it sits at number two for audience reach against its commercial competitors.
Radio survey results: Newstalk ZB still strong, Mai FM takes big leap and MediaWorks hits a milestone as all stations grow
Yesterday, a picture was widely circulated showing Hilary Barry carrying a box of Moët into the MediaWorks office. And it’s more than likely that other employees at the media company will be taking a few more laps to the local Liquorland today, because nothing provides a better reason for heavy drinking than the release of the radio results. This will also be the case for NZME, which will similarly be cracking open a few chilled beverages this evening. But none will be celebrating harder than the Mai FM crew, who had a particularly strong survey.
From the outset of the announcement that the Paul Henry Show would run concurrently across TV and radio, MediaWorks made clear its intention to drive its audience share in the morning slots, which have until now been dominated by NZME on the radio side and TVNZ on TV. But NZME isn't simply sitting back and spectating the arrival of Henry. For the first time in ten years, Newstalk ZB has released a TVC, which is somewhat unsurprisingly voiced-over by NZME's cross-channel star Mike Hosking.
Mike Hosking is one of the country's most popular broadcasters, and he's renowned for his strongly voiced opinions on Newstalk ZB and Seven Sharp, where many believe his introduction as host along with Toni Street has been the catalyst for improving ratings this year. But not everyone agrees with his sometimes controversial views, with one Facebook commenter saying he's a "bitter middle aged men with too much money and power". So Jeremy Wells, breakfast co-host of Newstalk ZB's sister station Radio Hauraki, has riffed on Hosking's love of ranting with a series of brilliant impressions.
Although radio usually sits in the background while the in vogue content delivery mediums soak up the limelight, the last few weeks have bucked that trend and brought radio to the centre of a varied range of media discussions. And given that radio is currently attracting so much attention, it’s only fitting that the New Zealand Radio Awards last night celebrated the best talent among those who are often heard and rarely seen (although, this is changing). As was the case last year, MediaWorks again led the charge in terms of numbers by picking up a total of 29 gongs throughout the course of the night, followed by TRN with 15 and Radio New Zealand with nine.
In this series, we talk to Kiwi keyboard tappers that have managed to shift from the personal realm of blogging to create online media brands that are widely read (and in some cases profitable). In the fourth segment, we chat to Megan Singleton about her online journey with Blogger at Large.
Radio survey results mostly easy on the ears, TRB trumpets growth in multi-platform campaigns—UPDATED
The T2 radio survey results are out. And they present a mostly positive picture for radio year-on-year.
TVNZ-NZ Marketing Awards 2017: How Sovereign's healthy option won it Best use of Customer Insight/Data
TVNZ-NZ Marketing Awards 2017: Whittaker’s Caitlin Attenburrow celebrates sweet Rookie Marketer success
TVNZ-NZ Marketing Awards 2017: How AA's Dougal Swift transformed a 'cardigan and slippers' brand to win Marketer of the Year
Maggie Christie integrates herself into Clems, Stefan Lepionka steps down as head juicer at Charlie's, Heartland agency upgrades its Tracta, Newstalk ZB wins gold in New York, 8com cuts the ribbon at new Auckland office, Craig Franklin swaps Oz for New Zealand, and Tony Bozzard joins KMS Data.
The biggest name in New Zealand rugby signs up with the biggest name in New Zealand milk, Wellington PR agency Ideas Shop gets into politics, Shine welcomes an experienced campaigner to the roster, The New Zealand Herald names its travel editor, Portfolio adds a digital recruitment specialist, fledgling magazine Homestyle fills a new position, Newstalk ZB is nominated for a prestigious international radio award, and super yacht guru Neville Crichton is honoured by his peers.
The latest radio survey was released last week and, as expected, various 'we're number one' claims came spewing forth. Of course, these claims are based on what the people actually listen to. But we all know the people don't know what they're talking about. That's why we need experts to make decisions, and the experts have done just that to decide on the winners of the NZ Radio Awards.
Radio survey results released, mathematical confusion reigns and The Rock and Newstalk ZB fight over top honours
Every six months, about 15000 radio listeners scattered across the country take pen to paper—or pen to diary as the case may be—and share their most intimate of radio listening habits as part of Research International’s Research Audience Measurement Survey (RAMS). And the results for the second half of the year are out.