Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Ant Salmon, managing director of Big Communications, has to say.
Marketing, advertising & media intelligence
Vero's 1300kg Black Angus bull burst onto the scene in 2003 when Big launched the brand in New Zealand with the memorable TVC 'Bull in a China Shop'. Fast forward about nine years and the Hawke's Bay-based Sensation is still going strong and is one of the most enduring and well-liked mascots in the country, as evidenced by the fact an ad featured in Kia Ora magazine has taken out the April round of The Glossies with 24 percent of the vote, beating Landrover's double-page spread in NZ Rugby World's 1st XV with 19 percent and Team Architect's ad by Glow Consulting in Home magazine with 12 percent.
In a slightly unusual move, Motorcorp Distributors Limited has appointed Big Communications as its agency partner on the Land Rover and Jaguar brands while allowing it to maintain its existing relationship with Škoda. The other two Motorcorp brands, Renault and Volvo, will remain with Publicis Mojo, which was awarded the business in March last year, and media planning and buying for all four brands will stay with ZenithOptimedia.
Barfoot & Thompson, New Zealand's largest privately owned real estate company, has appointed Big Communications as its advertising and direct marketing agency, taking over from Voice.
The big boy’s club gets bigger at TVNZ. From today it has appointed Colenso BBDO as its brand agency to complement AIM Proximity, who has been TVNZ’s digital agency for the past 15 months. It’s a clever collaborative Clemenger Group consolidation. The agency has “big amibitions” for ...