articles tagged 'Ad Impact'

McDonald's scoops February Ad Impact Award

  • Advertising
  • March 22, 2017
  • StopPress Team
McDonald's scoops February Ad Impact Award

Another month, another round of TVCs hitting our screens and after feedback from New Zealanders, Colmar Brunton has crowned McDonald's ‘Middle Seat’ spot by DDB the February Ad Impact Award winner.

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Vodafone's newly connected granddad spot wins Colmar Brunton's Ad Impact Award for September

  • Ad Impact
  • November 10, 2015
  • Joshua Riddiford
Vodafone's newly connected granddad spot wins Colmar Brunton's Ad Impact Award for September

The digital divide between generations is something that will presumably always be with us (and will be presumably always be equal parts entertaining and frustrating for the young folk who have to teach the oldies how to use new technology). But Vodafone reckons its tech ninjas can help. And its TV spot featuring a grandfather who is taught how to communicate with his grandson has taken out Colmar Brunton’s Ad Impact Award for September.

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Gregg's audio-visual feast lands Colmar Brunton Ad Impact award

  • Ad Impact
  • August 7, 2015
Gregg's audio-visual feast lands Colmar Brunton Ad Impact award

At the beginning of June, Gregg's released a high-energy brand ad that pulled its disparate product strings together. It was an explosion of colour that gave a nod to the brand's cheeky heritage by showing a range of mischievous Kiwi characters using the products in their own unique way. And with each segment playing out to to an infectious backtrack, the ad was an audio-visual feast that made jelly, coffee, spices, hot chocolate and food pastes look like party essentials. The creative efforts of FCB and the production skills of Flying Fish have now caught the attention of the team at Colmar Brunton, who have awarded the spot the Ad Impact award for June.

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Vodafone's telco tear-jerker gets a fist bump after winning Colmar Brunton's most impactful ad of 2014

  • Ad Impact
  • April 28, 2015
  • StopPress Team
Vodafone's telco tear-jerker gets a fist bump after winning Colmar Brunton's most impactful ad of 2014
Client and agency, together as one.

After a year of judging new brand ads in New Zealand, Colmar Brunton has announced that Vodafone and FCB's festive ad 'Dinner for two' has taken out the award for 2014’s Most Impactful Ad, with Samsung's G5 Days and Nestle Purina's 'Herding Cats' also claiming big fist trophies for the most persuasive and most enjoyable awards respectively.

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Vodafone's separated lovers Christmas spot takes Colmar Brunton Ad Impact Award

  • Ad Impact
  • February 27, 2015
  • StopPress Team
Vodafone's separated lovers Christmas spot takes Colmar Brunton Ad Impact Award

Since launching its 'Do your thing better' brand a few years back, Vodafone has generally looked for laughs rather than warm fuzzies (although it managed to tug a few heartstrings with its Warriors stunt on mother's day). But it decided to focus on the emotional power of connection for its Christmas push and it's taken Colmar Brunton's Ad Impact Award for its efforts.

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All New World's Christmases come at once with Ad Impact Award

  • Ad Impact
  • January 27, 2015
  • StopPress Team
All New World's Christmases come at once with Ad Impact Award

New World has been in fine marketing fettle in recent months, with two delightfully insane adverts involving bread-based real estate and vegetable-based romance and one mad ad for its netball sponsorship. And while its Christmas campaign wasn't quite so surreal, the ads featuring Santa Claus hiding in plain sight as a supermarket employee named Noel also caught viewers' attention and managed to take out Colmar Brunton’s Ad Impact award for November.

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Smooth Visa-card-toting skaters take April Ad Impact Award

  • Ad Impact
  • June 10, 2014
  • Skye Wishart
Smooth Visa-card-toting skaters take April Ad Impact Award

Remember the slightly creepy corporate robot ad in 2011 for Visa Paywave? It almost made cash look cool. But in April this year the marketing changed tack with a sepia-coloured, quirky fantasy world made of skate bowls and skater girls and boys. It made contactless Paywave cards look so smooth the ad took out the Colmar Brunton Ad Impact Award for April.

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Coffee-loving star Rico Rodriguez brews up an Ad Impact Award for Caffe Aurora

  • Ad Impact
  • February 12, 2014
  • StopPress Team
Coffee-loving star Rico Rodriguez brews up an Ad Impact Award for Caffe Aurora

A child promoting the joys of coffee might not initially seem like a good idea for a campaign, but Caffe Aurora's 'Stop Searching', which follows Modern Family's Rico Rodriguez as he hunts for the perfect espresso, has obviously caught the attention of the masses, because it has taken out the December round of Colmar Brunton's Ad Impact Award.

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