articles tagged 'Ad Impact'

Pak'nSave marks Stickman's birthday with a June Ad Impact Award

  • Ad Impact
  • July 17, 2018
  • StopPress Team
Pak'nSave marks Stickman's birthday with a June Ad Impact Award

June was another month full of great ads, but it was Pak’n Save that topped the ranks to win Colmar Brunton’s Ad Impact Award.

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Whittaker’s wins May Ad Impact Award with help with Nigella Lawson

  • Ad Impact
  • June 14, 2018
  • StopPress Team
Whittaker’s wins May Ad Impact Award with help with Nigella Lawson

Another month, another round of ads and in May it was Whittaker’s that hit the sweet spot to win Colmar Brunton's Ad Impact Award.

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Farmers wins November Ad Impact Award with an emotional Christmas story

  • Advertising
  • December 15, 2017
  • StopPress Team
Farmers wins November Ad Impact Award with an emotional Christmas story

The pre-Christmas and summer-themed campaigns meant Colmar Brunton was spoiled for choice when determining the winner of the Ad Impact Award for November but above all, it was Farmers’ ‘Secret Santa’ by FCB that stood out.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media

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Vodafone ventures into the origins of 'hello' to win Colmar Brunton October Ad Impact Award

  • Awards
  • November 29, 2017
  • StopPress Team
Vodafone ventures into the origins of 'hello' to win Colmar Brunton October Ad Impact Award

Ahead of the festive holiday campaigns rolled out in November and December, October saw a flurry of new brand ads hit our screens, and of the several ads Colmar Brunton had New Zealanders evaluate, Vodafone's 'Hello' campaign came out on top.

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Air New Zealand claims September Ad Impact award

  • Ad Impact
  • October 19, 2017
  • StopPress Team
Air New Zealand claims September Ad Impact award

It was a busy September with a range of brands releasing new spots in the lead up to the warmer months of the year. There could, however, only be one Colmar Brunton Ad Impact winner, and this time we saw a repeat winner step up to the podium.

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voices

Anchor muscles its way to the Ad Impact top spot for August

  • Ad Impact
  • October 3, 2017
  • StopPress Team
Anchor muscles its way to the Ad Impact top spot for August

Anchor's 'Protein plus 30' campaign by Colenso BBDO was the clear winner of the Ad Impact Award for August.

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McDonald's scoops February Ad Impact Award

  • Advertising
  • March 22, 2017
  • StopPress Team
McDonald's scoops February Ad Impact Award

Another month, another round of TVCs hitting our screens and after feedback from New Zealanders, Colmar Brunton has crowned McDonald's ‘Middle Seat’ spot by DDB the February Ad Impact Award winner.

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My Food Bag pips Countdown to claim October Ad Impact Award

  • Ad Impact
  • December 2, 2016
  • StopPress Team
My Food Bag pips Countdown to claim October Ad Impact Award

My Food Bag's 'Delivering bags of goodness' campaign by Saatchi & Saatchi came out on top in the latest round of Colmar Brunton's Ad Impact Awards, followed not far behind by Countdown's 'How good do savings feel?' spot by Ogilvy.

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Hypothetical laughs from 2degrees take out Ad Impact award for August

  • Advertising
  • October 6, 2016
  • StopPress Team
Hypothetical laughs from 2degrees take out Ad Impact award for August

2degrees has come out on top of Colmar Brunton's August Ad Impact Award for its ‘Where does your data disappear to’ TVC, via Special Group and The Sweet Shop, which gets creative to explain mobile data to consumers.

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AMI's animated creativity takes out July Ad Impact Award

  • Ad Impact
  • September 6, 2016
  • StopPress Team
AMI's animated creativity takes out July Ad Impact Award

AMI's quirky renters insurance ad by Colenso BBDO has been named July's Ad Impact Award winner for its entertaining delivery of the policy.

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Briscoes scoops up Colmar Brunton’s most impactful ad award of 2015 for its family-geared Christmas spot

  • Ad Impact
  • March 29, 2016
  • StopPress Team
Briscoes scoops up Colmar Brunton’s most impactful ad award of 2015 for its family-geared Christmas spot

Briscoes' 'Xmas' ad took out the top spot in Colmar Brunton's overall Ad Impact award winners from 2015, successfully wooing audiences last year. Celebrating wins alongside the retailer are Vodafone and Dulux, which each nabbed a golden fist for the 'most enjoyable' and 'most persuasive' ads respectively.

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Vodafone's newly connected granddad spot wins Colmar Brunton's Ad Impact Award for September

  • Ad Impact
  • November 10, 2015
  • Joshua Riddiford
Vodafone's newly connected granddad spot wins Colmar Brunton's Ad Impact Award for September

The digital divide between generations is something that will presumably always be with us (and will be presumably always be equal parts entertaining and frustrating for the young folk who have to teach the oldies how to use new technology). But Vodafone reckons its tech ninjas can help. And its TV spot featuring a grandfather who is taught how to communicate with his grandson has taken out Colmar Brunton’s Ad Impact Award for September.

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Gregg's audio-visual feast lands Colmar Brunton Ad Impact award

  • Ad Impact
  • August 7, 2015
Gregg's audio-visual feast lands Colmar Brunton Ad Impact award

At the beginning of June, Gregg's released a high-energy brand ad that pulled its disparate product strings together. It was an explosion of colour that gave a nod to the brand's cheeky heritage by showing a range of mischievous Kiwi characters using the products in their own unique way. And with each segment playing out to to an infectious backtrack, the ad was an audio-visual feast that made jelly, coffee, spices, hot chocolate and food pastes look like party essentials. The creative efforts of FCB and the production skills of Flying Fish have now caught the attention of the team at Colmar Brunton, who have awarded the spot the Ad Impact award for June.

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Vodafone's telco tear-jerker gets a fist bump after winning Colmar Brunton's most impactful ad of 2014

  • Ad Impact
  • April 28, 2015
  • StopPress Team
Vodafone's telco tear-jerker gets a fist bump after winning Colmar Brunton's most impactful ad of 2014
Client and agency, together as one.

After a year of judging new brand ads in New Zealand, Colmar Brunton has announced that Vodafone and FCB's festive ad 'Dinner for two' has taken out the award for 2014’s Most Impactful Ad, with Samsung's G5 Days and Nestle Purina's 'Herding Cats' also claiming big fist trophies for the most persuasive and most enjoyable awards respectively.

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Vodafone's separated lovers Christmas spot takes Colmar Brunton Ad Impact Award

  • Ad Impact
  • February 27, 2015
  • StopPress Team
Vodafone's separated lovers Christmas spot takes Colmar Brunton Ad Impact Award

Since launching its 'Do your thing better' brand a few years back, Vodafone has generally looked for laughs rather than warm fuzzies (although it managed to tug a few heartstrings with its Warriors stunt on mother's day). But it decided to focus on the emotional power of connection for its Christmas push and it's taken Colmar Brunton's Ad Impact Award for its efforts.

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