Taste sensations

  • PopPress
  • September 12, 2014
  • StopPress Team
Taste sensations

Lurpak butter is a brand that has perfected the art of food porn with a range of mouthwatering recent ads. And Marks & Spencer, no stranger to the art itself, has continued that fine tradition with its latest campaign, 'Adventures in Imagination', by RKCR/Y&R. 

M&S's Not Just Any basically started the genre (and Nigella Lawson was obviously inspired by it). As Ad Age writes

"Honey-toned actress Dervla Kirwan described ingredients as if she were coaxing the viewer into bed, to a smoky soundtrack and with (highly suggestive) photography of oozing sauces and moist centers. The ads' semi-erotic style was hugely parodied across the U.K​." 

And here are some other ads that made us yearn for a sausage roll.

And it may not be food porn, but it is food used to describe the difference between real sex and porn sex.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Thanks for watching, or not

  • PopPress
  • June 28, 2017
  • StopPress Team
Thanks for watching, or not

Admit it, when you're watching TV and the ads come on, your head drops to your phone and remains there until the programme resumes. American telecommunications equipment company Qualcomm has embraced this phenomenon with some clever advertising.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit