Even the best brands in the world sometimes misstep. But rather than letting bygones be bygones, innovation research Samuel West is on a mission to ensure that brands don't forget the worst of what they've dumped onto consumers.
West has over the years collected numerous brand failures, assembling them into a collection now on display at the Museum of Failure in Helsingborg, Sweden.
From Coca-Cola's coffee flavoured drink to Bic's misogynistic lady pen to Harley Davidson perfume to the Apple Newton to a bizarre beauty mask that looks more like a torture device.
West's interest in failure lies in the fact that it's integral to success. As explained on his website: "Learning is the only way to turn failure into success."
The exhibition will open to the public on 7 June, with presentations in both Swedish and English.
Created for Christie's, Droga5 worked with photographer Nadav Kander to place a hidden camera beneath the Salvator Mundi (a painting of Christ as Salvator Mundi, Savior of the World) by Leonardo da Vinci.
Advertising agencies are usually conduits for creativity, sitting in the shadows, telling their clients' stories. Every once in a while, they do however use those skills to do a little self-promotion. And that's exactly what FCB did recently to celebrate its massive haul at the Effies.