Singing from Apple's songsheet

  • PopPress
  • May 28, 2014
  • StopPress Team
Singing from Apple's songsheet

Apple has aimed to position its products as essential creative companions through its 'Your Verse' campaign, with the last major ad featuring a voiceover from The Dead Poet's Society. But for the next instalment, it's ditched the words and focused on the actions of famed conductor Esa-Pekka Salonen and deaf travel writer Cherie King to show just how useful the iPad is. 

Like the previous iteration of the campaign, there's also plenty more content on Apple's website that goes into greater depth and explores the ways the iPad assists Salonen and King

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Music to parents' ears

  • PopPress
  • August 16, 2017
Music to parents' ears

What's a sure fire way to get your image conscious teens to slow down behind the wheel? Blast some of your favourite embarrassing tunes, of course.

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