Pokemon Go for good

  • PopPress
  • August 16, 2016
  • StopPress Team
Pokemon Go for good

The UK charity Missing People is taking advantage of the Pokemon Go craze in a new campaign, via BBH London, that raises awareness for the missing by encouraging players to hunt for people as well as Pokemon.

In the hopes of catching the eyes of those wandering London's streets looking down at their phones, the campaign has seen posters of missing people places on the ground in the city's popular Pokemon hunting locations. The posters are shaped like a Pokeball, used to play the game, and include a picture of a person last seen in the area and information instructing people to call the charity.

The missing persons content is also being displayed on digital billboards around London's train stations.

According to Missing People, 250,000 people go missing in the UK every year, with the Metropolitan Police recording over 42,956 incidents of people going missing in London last year alone.

Images from Missing People.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Two odds make a right

  • PopPress
  • September 23, 2016
  • StopPress Team
Two odds make a right

Adidas is celebrating the overcoming of odds in an Indian campaign, which promotes the sale of odd shoes.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit