Last month, Oreo launched a campaign inviting its fans to share their dream Oreo flavour and now it's surprising entrants by bringing those to life.
The campaign, featuring actress Ellie Kemper, shares some inspiring flavours before asking fans to put their thinking caps on and create their own. The winning flavour will win its creator USD $500,000.
It's since sparked a Twitter frenzy with people tweeting the brand with their ideas and sharing pictures of prototypes Oreo has created. Among the cookies, there's Kettle Corn flavour, Beignet flavour, Unicorn flavour, Chocolate Orange Creme and Glazed Donut flavour.
The campaign closes on 14 July and for some of the ideas that haven't been brought to fruition, Oreo has made animations to show what they could look like. They include a Banana Cream Pie Oreo, Black Forest Cake Oreo and Strawberry Cheesecake flavour.