Nike is rightfully renowned as one of the world's most innovative companies, and its approach to marketing those innovations is similarly creative. The company kicked off in 1964 and it released its first swoosh-enabled shoe in 1971 and since then it has released a huge array of footwear. So, as part of its Genealogy of Innovation campaign, 200 pairs have been brought together in a two minute film that charts "seven, game-changing eras": Genesis, Reformation, Golden Age, Enlightenment, Rennaissance, Transformation and Revolution.
Nike also created a special website showcasing "40 years of Nike design, 30 years of sneaker culture and 20 years of Nike Football" and the various changes to aesthetics and technology in that time. The launch followed exhibitions that appeared at Nike’s Phenomenal House spaces in Paris, London and Berlin this year.