Gatorade demands sweat from customers

  • PopPress
  • August 19, 2014
  • StopPress Team
Gatorade demands sweat from customers

Given that Gatorade has come under significant criticism for selling its high sugar energy drinks to people who don't necessarily need them, the company has now launched a tongue-in-cheek campaign that depicts a possible step in-store staff could take to ensure that the products are only sold to the right people. 

Rather than just pandering Gatorade to anyone who enters his store, the clerk in the ads requires customers to be sweaty before agreeing to sell the product to them.

And to ensure that no violence ensues on account of the ridiculousness of the request, the campaign also features a series of cameos from NFL greats Peyton Manning and Cam Newton.           

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