It's all about the eyeballs

  • PopPress
  • April 8, 2014
  • StopPress Team
It's all about the eyeballs

Not many ads tend to completely steer away from showing off their product when making a 60 second TVC, but that is exactly what Leo Burnett and Canon Australia have done in the latest ad. "No One Sees It Like You...#whatdoyousee?" is the newest addition to the 'No One Sees It Like You' campaign.

This stunning spot is completely made up of the reflections in a group of people's eyes (a very diverse bunch indeed), which ranges from shooting stars seen by a young child to a new born baby seen by a grandparent for the first time.

Canon is also encouraging its fans to share their photos on their Australian Facebook page with the hashtag #whatdoyousee , adding to the existing online comradery of Canon fans. 

Canon USA has taken a slightly more humorous direction in some of its work. 

Here are a couple of the other spots from the 'No One Sees It Like You' campaign.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Father's Day motivation

  • PopPress
  • August 18, 2017
  • StopPress Team
Father's Day motivation

With Father's Day fast approaching, we thought we'd look back at some of the heartwarming spots released in the US earlier this year.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit