Year in Review: The Nicks

  • Year in Review brought to you by Marsden Inch
  • December 24, 2013
  • StopPress Team
Year in Review: The Nicks

It's been a stonker of a year for Colenso BBDO, with eight out of nine pitch wins, a record year in terms of revenue and a number of big award wins. Nick Garrett and Nick Worthington share their thoughts. 

1) Favourite campaign that isn't yours 

Tui beer plumber. 

2) Favourite campaign that is yours 

BNZ's the 'Journey of the Coin' and Samsung's 'Smartphone Line'.

3) Least favourite campaign 

It's bloody hard to produce good work so this year we will take the 5th.

4) Your own biggest success 

The chance to work with more amazing and inspiring clients than ever before and we are very grateful for their support.

5) Most impressive performance 

Volkswagen Polo winning the World Rally Championship. Here’s to the little guys.

6) Biggest move  

BNZ, from fourth to first in “the bank most people would consider moving to”.

7) Best innovation 

Coming soon.

8) Best brands

Samsung.

9) Best stoush

Saatchi v Nigella, Greenpeace v Anadarko     

10) Heroes

Sandy Moore, someone who has given so much to the industry.

11) Villains 

Stolen Rum for stealing our CFO.

12) Most memorable marketing moment 

Someone jumping from space for the No 2 energy drink in New Zealand.

11. A few predictions for 2014 

Mainly sunny with occasional showers.

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Riding the wave of social conversations

  • Opinion
  • March 29, 2017
  • Antony Ede
Riding the wave of social conversations

Brands are just coming of age in the new collaborative economy. Like any teenager though, a lot of their actions at the moment are a bit awkward. Most of us learnt at some point that joining in on an existing conversation is much easier than starting your own by shouting until you get someone to pay attention. But to join in and be heard means being relevant and on code, and of course the ‘on code’ bit is what brands need to work out because it is constantly changing.

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