Home ventilation company HRV is the new sponsor of New Zealand’s Twenty20 cricket tournament. The three-year deal also heralds a new name for the competition – the HRV Cup.
Next year’s HRV Cup matches take place from January 2 to 31. With money, high profile and increased media coverage guaranteed, Black Cap players can now play in their provincial teams. Six will take part in the tournament and the winning team will earn a place in the lucrative Champions League of Twenty20 victors from around the world.
The start of a beautiful friendship: HRV’s national sales manager Mike Perrett with Justin Vaughan, CEO New Zealand Cricket. Marc Ellis is nowhere in sight.
The incumbent Shine, FCB and Y&R are understood to be vying against each other for the Goodman Fielder portfolio, which includes Meadow Fresh, Vogel's, Puhoi Valley, Freya's and a number of other brands.