Who's it for: MasterCard by McCann Sydney and Robber's Dog
Why we like it: No difficult second album syndrome here. This one's as good as the first and, as one StopPress commenter opined, we might just have a Goldstein on our hands.
http://www.youtube.com/watch?v=EgNGgTB8V5kWho's it for: Hubbards by Hunter, Film Construction and Assembly
Why we like it: Tapping into the handmade aesthetic and personalising the brand is a familiar approach for marketers hoping to get Kiwis' attention, but there aren't many ads with this level of craft.
Who's it for: Tip Top by DDB and Flying Fish.
Why we like it: George Weston Foods deserves credit for setting up the Nourish Our Kids programme in conjunction with Kidscan, and its promoting the initiative with a simple but effective ad that shows how different—and difficult—life is for those on the wrong side of the economic divide.