TVCs of the Week: 26 March

  • TVC
  • March 26, 2013
  • Ben Fahy
TVCs of the Week: 26 March's it for: Maori Electoral Option by Saatchi & Saatchi and Sparks

Why we like it: Marcus Winter is a very talented chap. And his skills—as well as the skills of many others—have been put to good use in this spot.'s it for: Zoetis Teatseal by Special Group and FSP

Why we like it: Inbetween the stock standard ads for rural products, this one stands out like the proverbial cow's teat.'s it for: Anchor by Colenso BBDO and Assembly

Why we like it: Fonterra is pretty excited about its new light-proof bottle (although as Sim Ahmed says, we will now be forced to shake the bottle like barbarians to see how much milk is left). And the see-through vampire cows do a good job of dramatising the benefits of the new technology.

Who's it for: Capi by Saatchi & Saatchi Sydney and The Sweet Shop 

Why we like it: More quality work from Steve Ayson, this time with a wild man enlightening Australian hipsters in bars about the wonders of Capi drinks. 

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Follow the money, part four: Where New Zealand's news media is finding pots of funding gold

Follow the money, part four: Where New Zealand's news media is finding pots of funding gold

Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.

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