TVCs of the Week: 22 January

  • TVC of the Week brought to you by Pluk
  • January 22, 2013
  • Ben Fahy
TVCs of the Week: 22 January

http://www.youtube.com/watch?v=I2LybfZj5cQWho's it for: Sky by DDB and The Sweet Shop.

Why we like it: Given the number of creeps in real life, surprisingly few get shown in ads. Good to see Sky addressing the imbalance (and using Lloyd to scare customers into changing to online statements). 

http://www.youtube.com/watch?v=YN-wN3lVvkcWho's it for: NZ Fire Service by M&C Saatchi and Exit

Why we like it: Like watching Lloyd at work, M&C Saatchi's continuation of the guilt trip for the NZ Fire Service also makes for harrowing viewing (but in a much different way, of course). And that's exactly the point. 

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2018 RAEAWARDS celebrate effectiveness of research, data and insights at the Hilton
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2018 RAEAWARDS celebrate effectiveness of research, data and insights at the Hilton

Celebrating research effectiveness, the research industry came out en masse for its 2018 RAE Awards with a glamorous evening at The Hilton on 17 August. This year’s RAEAWARDS attracted 50 entries across nine categories.

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