TVCs of the Week: 21 August

  • TVC
  • August 21, 2012
  • Ben Fahy
TVCs of the Week: 21 August's it for: Vodafone by DraftFCB and Robber's Dog

Why we like it: Bumping up the New Zealandness, speaking in way Kiwis can relate to and enlisting James Rolleston as the Vodafone frontman works for us. Plus, as a lover of ridiculous ideas like carbonated pies, leftovers restaurants and iPhone hipflasks, the robot dolphin and possum cheese were appreciated.'s it for: Telecom by Saatchi & Saatchi and Robber's Dog.

Why we like it: Feigning illness to get your way is a laudable skill. And, as Tommy and Boris show in this very good follow-up to the launch ad, it seems technology can assist in this regard. 

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Public relations vs journalism: is the rise of PR a threat to the fourth estate?

  • Media
  • December 1, 2015
  • Erin McKenzie
Public relations vs journalism: is the rise of PR a threat to the fourth estate?

It’s no secret that the Internet and its capabilities to give anyone an audience alongside budget cuts and redundancies have shaken up the industry. So much of a shake in fact that the number of print journalists in New Zealand declined 61 per cent between 2006 and 2013 according to census data. But also worthy of a mention is the rise of PR. A 56 per cent increase between 2006 and 2013 resulted in public relations professionals outnumbering print, television and radio journalists three to one in 2013. So what this mean for the fourth estate?

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