TVCs of the Week: 21 August

  • TVC
  • August 21, 2012
  • Ben Fahy
TVCs of the Week: 21 August

http://www.youtube.com/watch?v=XlqxpipEaq8Who's it for: Vodafone by DraftFCB and Robber's Dog

Why we like it: Bumping up the New Zealandness, speaking in way Kiwis can relate to and enlisting James Rolleston as the Vodafone frontman works for us. Plus, as a lover of ridiculous ideas like carbonated pies, leftovers restaurants and iPhone hipflasks, the robot dolphin and possum cheese were appreciated.  

http://www.youtube.com/watch?v=tKdD8_vwOxIWho's it for: Telecom by Saatchi & Saatchi and Robber's Dog.

Why we like it: Feigning illness to get your way is a laudable skill. And, as Tommy and Boris show in this very good follow-up to the launch ad, it seems technology can assist in this regard. 

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Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success
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Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success

Another round of radio results brings with it the news that New Zealand radio is a steady business. Commercial radio has retained its 3.4 million New Zealanders (10+) tuning in each week, giving both MediaWorks and NZME reason to celebration. We break down the results to see how More FM, Magic and Coast had standout performances, while The Breeze and Mai lost some footing.

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