Tourism NZ wants Brits to go all the way

  • Marketing
  • September 21, 2009
  • Frances Chan
Tourism NZ wants Brits to go all the way

tourismIn the wake of New Zild winning favourite long-haul destination in UK Conde Nast Traveller recently, Tourism New Zealand is picking up ball and running with the momentum of the NZ profile.

Next month it launches a campaign specially marketed towards UK backpackers and young travellers through the STA UK network. Activity includes TVCs, social media marketing, SMS marketing and POS in STA Travel stores.

The campaign then moves throughout Europe in the following months. There are also plans to take the campaign to Australia to get backpackers travelling in Oz to cross the ditch for more adventure.

The ‘Go All the Way’ campaign invites backpackers to include NZ as part of their world trip and challenges them to experience all the thrills of a holiday down under.

Youtube Video

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

2018 RAE Awards celebrate effectiveness of research, data and insights at the Hilton
features

2018 RAE Awards celebrate effectiveness of research, data and insights at the Hilton

Celebrating research effectiveness, the research industry came out en masse for its 2018 RAE Awards with a glamorous evening at The Hilton on 17 August. This year’s RAE Awards attracted 50 entries across nine categories.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit