Next month it launches a campaign specially marketed towards UK backpackers and young travellers through the STA UK network. Activity includes TVCs, social media marketing, SMS marketing and POS in STA Travel stores.
The campaign then moves throughout Europe in the following months. There are also plans to take the campaign to Australia to get backpackers travelling in Oz to cross the ditch for more adventure.
The ‘Go All the Way’ campaign invites backpackers to include NZ as part of their world trip and challenges them to experience all the thrills of a holiday down under.