The sublime and the ridiculous

  • TVC
  • September 26, 2011
  • Ben Fahy

Youtube VideoWho's it for: Toyota Hilux by Saatchi & Saatchi and Thick as Thieves.

Why we like it: Advertising is, by nature, hyperbolic. But this rather surreal spot for the new Hilux takes that hyperbole to another, absurd but entertaining level. It already appears to have split the commentators down the middle, but if you've seen the Top Gear Hilux episode, you'll know it's not that far off the mark—aside from the anthropomorphic beasts, of course.

Youtube VideoWho's it for: Parmco by Aaron Taylor and Mike Reihana

Why we like it: It's a bold strategy getting Havoc and Holt to endorse your brands. And even more so if it's in a typically staid category like appliances. But, as intended, it's entertaining, very different and completely OTT. It got our attention, but whether it gels with its target audience remains to be seen.

Youtube Video

Who's it for: Sky by DDB and Curious Film

Why we like it: Accommodation providers get to meet a lot of people. And some of them are pretty weird. But, as this ad shows, at least they'll be happily watching their favourite Sky channel after a torrid session of B&D.

Youtube Video

Who's it for: Tooheys by Garth Davis

Why we like it: Not a Kiwi production, per se, but these 'party deer' were filmed in Auckland. They even got feed at at the White Lady. Hold the venison.

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