In Kirk we trust

Rugby’s pretty close to being a religion in New Zealand. And the outwardly progressive, typically controversial St Matthew in the City and its agency TBWA\ have referenced that with its latest billboard, which uses the ‘Turin Shroud’ style of iconography and endorses David Kirk as a Kiwi deity due to his team’s heroic efforts in 1987.


Writer: Ryan Price

Art Director: Frank Turner

Production: Michelle Hong

Account Manager: Ross McWhirter

Client: St Matthew in the City




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