Who's it for: Cadbury by DDB NZ and GoodLife Films
Why we like it: Everyone knows there's plenty of joy to be found in chocolate, but there's joy everywhere during a New Zealand summer. And this acoustically-led visual feast is certainly a joy to behold.
Who's it for: MasterChef new season promo by TVNZ internal creative services.
Why we like it: Not quite as serious or tense as last year's effort, with a few more smiles from the intimidating judges and even a bit of untied shoelace-related pratfalling. There's certainly a trend developing, but if it ain't broke, might as well keep promoting massively popular TV shows with ads featuring slow motion culinary excitement/cooking disasters.
The leaves are turning and time is running out to show your thinking at the TVNZ-NZ Marketing Awards – entries close Friday 2 June at 5pm. Enter now to showcase your skills in one of the new categories.