The sound of joy and the taste of victory

  • TVC
  • February 15, 2011
  • Ben Fahy

Youtube Video

Who's it for: Cadbury by DDB NZ and GoodLife Films

Why we like it: Everyone knows there's plenty of joy to be found in chocolate, but there's joy everywhere during a New Zealand summer. And this acoustically-led visual feast is certainly a joy to behold.

Youtube Video

Who's it for: MasterChef new season promo by TVNZ internal creative services.

Why we like it: Not quite as serious or tense as last year's effort, with a few more smiles from the intimidating judges and even a bit of untied shoelace-related pratfalling. There's certainly a trend developing, but if it ain't broke, might as well keep promoting massively popular TV shows with ads featuring slow motion culinary excitement/cooking disasters.

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Experience is everything

  • Voices
  • November 21, 2018
  • Matt Barnes
Experience is everything

The term 'Experience Design' has been used as a catch all for many things, and as the name suggests, it is a meta-term that can encompass a huge variety of disciplines. Experience can be anything right? It is how we encounter and navigate the world around us. Is a film director an experience designer? An architect? A designer of the humble teapot? A viticulturist? An artist? The answer is all of the above, for what on earth isn’t experience?

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