The sound of joy and the taste of victory

  • TVC
  • February 15, 2011
  • Ben Fahy

Youtube Video

Who's it for: Cadbury by DDB NZ and GoodLife Films

Why we like it: Everyone knows there's plenty of joy to be found in chocolate, but there's joy everywhere during a New Zealand summer. And this acoustically-led visual feast is certainly a joy to behold.

Youtube Video

Who's it for: MasterChef new season promo by TVNZ internal creative services.

Why we like it: Not quite as serious or tense as last year's effort, with a few more smiles from the intimidating judges and even a bit of untied shoelace-related pratfalling. There's certainly a trend developing, but if it ain't broke, might as well keep promoting massively popular TV shows with ads featuring slow motion culinary excitement/cooking disasters.

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