134 years ago, rugged Southern Men roamed the Mainland prairies and would religiously swig from their bottle of Speight's after a tough day of clearing gorse, lambing ewes, breaking in horses, tilling soil and mining. And it's exactly the same down there today. Of course, New Zealanders hate change, but there comes a time when it's unavoidable, so the Speight's box is getting a bit of a spruce up. And what better image to signify the Pride of the South than the tussock-clad fields of the Lindis Pass.
The packaging and bottle shape have changed, but the Gold Medal Ale inside hasn't. So next time you kick back with a bottle of the good stuff, make sure you enjoy the new view, which will be in-store from the end of April.
We're quite fond of the old Southern Men posters that instructed future Southern Men how to behave. For example, a Southern Man should never eat quiche (moderately interesting slight faux pas alert: at the 130th anniversary of Speight's at the Dunedin brewery, quiche was served. And sushi. True Southern Men would be rolling in their graves).
So we want you to come up with a few suggestions on what Southern Man shouldn't do. The best efforts will get a 24 pack of Speight's.