Telecom ups its creative, content-creating cred with Smart Network

  • Digital
  • October 20, 2011
  • Ben Fahy
Telecom ups its creative, content-creating cred with Smart Network

In a world gone social, influence is critical. And Telecom is bolstering its earned media credentials with the launch of Smart Network, a new online hub that showcases the work of a bunch of creative Kiwis. 

The hub, which ties in nicely to Saatchi & Saatchi's latest mobile push and the 'from here we can do anything' tagline, encompasses blogs, video and other creative editorial content from the likes of Huffer founder Steve Dunstan, hairstylist Richard Kavanagh, Idealog co-founder David Macgregor, Sweet Shoppers Mark & Louis, fashion photographer David Shields, DJ and TV show host Nick Dwyer (his latest project, Beats in our Backyard, was created as part of the network) and up-and-coming musicians Junica and Zowie.

There's no blatant Telecom branding on display. It simply aims to bask in the reflected glow of the contributors' creativity and awesomeness, as well as trying to show that smarter, faster mobile technology brings people together, connects communities and allows these Kiwis to do more and more of what they are good at.

The idea was devised by Post Creative, which is made up of ex M&C Saatchi chief executive Nick Baylis, ex-Meares Taine managing director Mike Watkins and Adam Bryce, a Kiwi who has been working in the US for years. The agency has been in operation for around seven months but, as Baylis says, they don't make ads. Their model is to communicate with influencers, either online or offline, by creating editorial content.

"Basically we tell clients they don't need to pay for media and they quite like that," he says.

While he wasn't too keen on discussing its client list, he says they're "doing some fairly major stuff with some fairly major clients".

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Aussie agency With Collective expands into New Zealand with ASB as foundation client

  • Advertising
  • May 30, 2017
  • Damien Venuto
Aussie agency With Collective expands into New Zealand with ASB as foundation client

When confirming news that ASB was parting ways with Saatchi & Saatchi after five years, the bank's chief executive Roger Beaumont said his team was finalising details with an agency to take over digital, direct and data-based responsibilities for the business. This agency has now been revealed to be Aussie shop With Collective, which will be expanding into New Zealand as a new arm of the Dentsu Aegis Network.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit