Soar aims small with new online printing service

  • Digital
  • February 18, 2011
  • StopPress Team
Soar aims small with new online printing service

In an effort to capture a slice of the growing demand for online print services from smaller entities and freelance publishers and designers, Auckland based Soar Print is introducing an innovative new web-based full-colour service called PDF2PRINT, which claims to provide an easier, faster and cheaper solution for customers wanting full colour print jobs.

Soar Print managing director Fred Soar says the process is extremely simple, with customers uploading their print-ready PDF, selecting the paper quality and quantity and paying on account or via credit card. So for those without the scale to warrant an account manager, or those outside the main centres, the online printing option seems appealing. Soar says it's also up to 25 per cent cheaper than conventional print jobs.

"PDF2PRINT automatically pre-flights the PDF, checking first for any errors that might be a problem in printing. Communication is really fast, ensuring that no time is wasted. If required a physical proof will be provided to the customer before the final print run."

He says it differs from other online printing systems because every job is undertaken individually. Fast delivery times are also guaranteed with same day or next day delivery for Auckland and no more than three days to destinations further afield in New Zealand.

Soar, whose company became the first corporate printing operation in New Zealand to achieve carboNZeroCertTM certification last year, says it's an extension of the web-based ordering and management system that enables customers to load and store all their visual assets online, to allow version control, brand integrity and easy distribution.

"Accessed with a secure password, more and more customers are finding our e-business the smart way to order their print and manage their artwork," he says.

PDF2PRINT launches on Monday and while it will initially be limited to New Zealand, Soar says he intends extending the service to Australia and then to other countries.

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  • Caitlin Salter
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