Purina and Assignment Group seed dog vs. cat conflict

  • Marketing
  • June 13, 2014
  • StopPress Team
Purina and Assignment Group seed dog vs. cat conflict

The dog vs. cat debate is a classic, right up there with Ford vs. Holden, north vs. south and science vs. religion. And Purina is asking Kiwis pet owners to take sides. 

The campaign was created by Assignment Group (which recently launched another piece of dog vs. cat related work for Tux), and is aimed at drawing attention to the Purina One Boot Camp, which asks Kiwi pet owners to feed their cats and dogs Purina One exclusively for 30 days. Anyone who signs up will receive a free bag to get them started. 

The video featuring cat man Mahe Drysdale and dog lover Temepara Bailey sit on a microsite that allows users to sign up, see other pets and interact through social channels. And so far Team Cat has the lead 778 to 664.  

Speaking of cats vs. dogs, here are some YouTube videos, including a few from O2's awesome Be More Dog campaign. 

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'A real range across the board': MediaWorks launches new lifestyle channel ThreeLife

  • Media
  • February 16, 2018
  • Georgina Harris
'A real range across the board': MediaWorks launches new lifestyle channel ThreeLife

Following MediaWorks’ media event yesterday, the company has announced a few changes for 2018; including a new lifestyle channel ThreeLife, a new corporate brand identity, a shuffling of radio presenters and the return of familiar shows. StopPress talks with chief content officer Andrew Szusterman and head of programming and acquisitions Ben Quinn about the new channel, why we're seeing another season of Married at First Sight New Zealand, and the consistency in what they do.

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