Pead PR and Zambesi conflate technology and high fashion for Huawei

  • Advertising
  • April 11, 2017
  • StopPress Team
Pead PR and Zambesi conflate technology and high fashion for Huawei

Technology and fashion are in some ways natural bedmates in the sense that they both focus on pushing the bounds by introducing trends or products the public might not yet be ready for. And for the launch of the new Huawei P10, Pead PR worked closely with clothing company Zambesi to bring these two worlds even closer together by orchestrating an avant-garde fashion show.

Taking inspiration from the Pantone colour tones of the phone, the team commissioned the creation of four outfits, which were showcased at the launch event last week.

Also, to showcase the quality of the camera, photographer Marissa Findlay was commissioned to shoot that fashion show with P10.

The launch of the phone follows on from the recent announcement by the Chinese tech company that it would be investing up to $400 million in New Zealand over the next five years for research, development and digital innovation.

Huawei general manager of consumer business Roson Luo says the company plans to make a major push into the local market, which is currently dominated by Samsung and Apple.

“Huawei has a clear goal to become one of the top two smartphone vendors in New Zealand,” he says.


Jason Wu, CEO of Huawei New Zealand, pictured alongside models at P10 launch event.

In a bid to garner a greater understanding of the local business market, Huawei recently appointed Pead PR as its public relations agency in New Zealand

This launch campaign is the first piece of work Pead has conducted for Huawei, but there will no doubt be more to follow as Huawei strives to usurp the mobile phone incumbents in the local market.       

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Boredom is death: why advertising and comedy make great bedfellows

  • StopPress + Comedy Festival
  • December 11, 2017
  • Damien Venuto
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