Kiwi animator makes magic in land of Oz

  • News
  • October 1, 2009
  • Frances Chan
Kiwi animator makes magic in land of Oz

Come in, take a pew, welcome to Export Figures, the first in a series of profiles of talented NZers living overseas and making a crust in the marcomms biz.

Glen Hunwick copyGlen Hunwick’s one of those Kiwis who’s been in Melbourne for years but we’ll still claim him as our own. He actually resides in the picturesque town of Torquay, gateway to the Great Ocean Rd on the surf coast. His animation company, Glen Art Productions, specialises in clay and stop-motion animation for the advertising industry and he’s enjoying wonderful success across the ditch.

About half of his clients are Aussie and the rest are Chinese, Korean, Singapore and Malaysian but he’s done plenty of work seen in NZ as well, including Cadbury ‘Wouldn’t it be nice’, CottonSofts and early V and Shell campaigns. His website has heaps of examples.

Hunwick is the director and animator behind our current TVC of the Week for the Singapore Health Promotion Board. It comes from an ongoing campaign all featuring gorgeous animal characters. Hunwick says, “The subject matter of mental health is challenging but this campaign has huge entertainment value so it cuts through beautifully.

“Each ad is animated in both English and Mandarin for the Singapore market. The budgets are very tight and deadline even more so (shot in just over a week) but that's normal these days and we'll always accommodate good fun ideas!”

Hunwick also created spots with ensemble casts in a cafe and in an aquarium.

Youtube VideoYoutube Video

The TVCs are also supported with a substantial print, outdoor and radio campaign using the same visuals.

Do animated ads always work, Glen? "Good question – do live-action ads always work? Animation will respond to a good idea as successfully as any other medium. Clay and stop-motion animation is always guaranteed cut-through with the audience for its tactileness and real qualities/textures etc. It will be in further demand with upcoming blockbuster films like Coraline (Laika Studios), The Fantastic Mr Fox (FOX Studios), Pinnochio (Henson's) and Pirates (Aardman) amongst others."

Are you one of our finest Export Figures or do you know someone who is? Do tell us about it.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Vice and Sky call on Kiwis to leave a voicemail

  • Advertising
  • October 21, 2016
  • StopPress Team
Vice and Sky call on Kiwis to leave a voicemail

Global youth media company Vice is set to expand its sub-brand Viceland in the local market in partnership with Sky. And in an effort to engage with audiences, it's inviting Kiwis to call in and say anything that pops into their minds.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit