Greasing the wheels of goodness

  • Experiential
  • August 2, 2012
  • StopPress Team
Greasing the wheels of goodness

Back in May, Mercury Energy sent its experimental 'Good Energy Taxi' onto the streets of Auckland. At the time, Tequila's main brains Ross Howard said the motorised version of a karma bank was a bit of a double whammee, with the experiential element meaning a range of Kiwis came into contact with the taxi—either in person or via social media—and the footage taken from inside the cab being made into a short documentary that captured some of the Kiwi good sorts. And now you can check that documentary out. 

http://www.youtube.com/watch?v=uBCgWDTzIsI

For two weeks, the Good Energy Taxi picked up people at random and gave them free rides to wherever they were headed. Passengers shared their good energy—either in the cab or remotely via a Facebook app—which boosted the good energy meter, and in turn, created more free rides for other passengers.

The taxi itself was driven by Mark Hendry from Green Cabs and the wrapping was done by Taxi Impact. 

http://www.youtube.com/watch?v=m1BSR1oKQII

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Movings|Shakings: 28 August

  • Movings/Shakings, brought to you by Marsden Inch
  • August 28, 2015
  • StopPress Team
Movings|Shakings: 28 August

Industry happenings at Facebook, GrownUps, Marketing Association, Fairfax, Ideas Shop, InMobi and Vizeum.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at 09 966-0998 to advertise in StopPress. Rates and specs are in the Stoppress media kit .