Confidence, couches and cockies

  • TVC
  • May 22, 2012
  • Ben Fahy

Youtube VideoWho's it for: Rexona by Naked and Curious.

Why we like it: Depending on your viewpoint, the last Rexona spot that aired around the Rugby World Cup was either overwrought and overly earnest or powerful and beautifully shot. The follow up is fairly earnest as well, but Darryl Ward's made it look purty in black and white and the slightly more casual approach works for us.

Youtube VideoWho's it for: Telecom by Saatchi & Saatchi and Prodigy

Why we like it: A simple idea, well executed—and there's even a dose of sexy vampire-related humour. Extra points for the lead character's rapid line spitting and the numerous attempts it probably took to get it right.

Youtube Video

Who's it for: National Bank by DraftFCB and Robber's Dog

Why we like it: There's a rich heritage of city slicker agencies claiming to know how to talk to the rural audience. But DraftFCB nailed it with this one (which we completely missed when it was launched ages ago as part of the 'For the Places You'll Go' campaign).

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The collaborative approach: Woods Agency's Reuben Woods on tackling the world stage from Tauranga
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The collaborative approach: Woods Agency's Reuben Woods on tackling the world stage from Tauranga

When Reuben and Melissa Woods started Woods Agency in their spare bedroom in Papamoa Beach back in 2004, they only had one regular client, bedroom furniture company Design Mobel. Fourteen years on, their client list spans the length of New Zealand and into the Pacific Islands. We chat with Reuben about how they built an agency that focuses on developing regional companies into world-class brands.

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