Alternative to the alternative music channel

  • News
  • April 19, 2010
  • StopPress Team
Alternative to the alternative music channel

MediaWorks TV is launching an alternative music channel, C42, to compete against its alternative music channel, C4. It will launch on May 1st on Freeview's Channel 9 to coincide with NZ Music Month. It's promising 30 percent local content and will feature no hosts, just the music, ma'am.

MediaWorks TV network executive, Andrew Szusterman says the channel will play everything from ‘The Clash’ through to ‘The Clean’, while also highlighting more current  talent like ‘Vampire Weekend’ and our own ‘The Naked and Famous’.
The official blah from the company says:

An arrangement between MediaWorks and PPNZ will ensure videos and artists represented by IMNZ (the New Zealand trade body for independent record labels and distributors) represent a larger portion of the playlist.

C42 is a brand extension of C4 which has extended beyond its music channel origins to become a general youth entertainment channel.
C42 goes LIVE to air exclusively on Freeview Channel 9 (6am) on May 1st, 2010.
C42 joins the Freeview platform as the second exclusive channel for MediaWorks, after the launch of TV3 plus 1 in March 2009.
The Freeview platform will have TV3, C4, TV3 plus 1, C42 and George FM from the MediaWorks’ stable.

Vampire Weekend bloods new channel

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Rogue Society and Motion Sickness explain name change to Scapegrace

  • Advertising
  • March 17, 2018
  • Sarah Pollok
Rogue Society and Motion Sickness explain name change to Scapegrace

A new campaign by Rogue Society Gin, via Motion Sickness, declares they have ‘made a name for themselves’ and the New Zealand company doesn’t just mean figuratively. After an international scuffle with an American brewing company that had a beer called 'Rogue', the company has rebranded to be Scapegrace Dry Gin to better promote its product overseas.

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