Who's it for: Lotto NZ by DDB
Why we like it: In a humorous yet endearing love letter from sport, Lotto's latest ad aims to show viewers the charitable purposes supported by New Zealand’s Lotteries Commission. As we watch young Dylan lavished with affection from friends and family for his sporting heroics, we're reminded of Lotto's "other story", one that focuses on the joys of giving rather than the joys of winning.
Who's it for: ATEED by Augusto
Why we like it: From outdoor pursuits to culinary delights, Auckland has plenty to offer, and with the city set to host June's upcoming Lions tour, a couple of All Blacks show us that the world really is their oyster (or at least training ground). While we're unsure of the credibility of the players training suggestions, they do a good job to show the variation of activities on offer in a rugby-themed way.
Who's it for: CleanPaleo by Frog Productions
Why we like it: Sometimes the health food world takes itself a little too seriously, which is why CleanPaleo's ability to laugh at itself makes its Grandpa Leo campaign a breath of fresh air. With company director Art Green poking fun at the brand that's been built up around him since his appearance on The Bachelor, the campaign shows you can embrace the ridiculous while still plugging a few products along the way.
Who's it for: AIG by TBWA Japan
Why we like it: Not all superheroes wear capes. In fact, some superheroes wear Adidas and sports tape, according to AIG's latest ad set in Japan. While at first, the video appears to show a series of violent and random tackles on everyday citizens, there's a twist that turns these somewhat villainous All Blacks back into everyday heroes.