Ads of the week: 22 November

  • TVC of the Week
  • November 22, 2016
  • StopPress Team
Ads of the week: 22 November

Who's it for: 2degrees by Special Group 

Why we like it: Beware of falling data when you are out and about over summer. Kiwis have already proven their enthusiasm for hunting by going Pokemon Go crazy, so it's a clever idea for 2degrees to ride off the coattails of that hype. It's also been clever to allow customers of other telcos to play because the challenge is hard to resist and finding enough data might be enough of a sway to change over.

Who's it for: ASB by Saatchi & Saatchi

Why we like it: Horizontal credit cards have been the standard since the 1970s, but considering how much has changed since then - hair, fashion, music and cameras - it's surprising credit cards have remained resilient. But, considering we now turn them to the side to use the chips and insert them, making that rotation permanent seems a no-brainer. Almost as much of a no-brainer as cutting off the 'man bun' trend, which we are glad to see this ad farewell.

Who's it for: Countdown by Ogilvy

Why we like it: The Christmas feast provides the perfect activity for supermarkets to get on board and champion their holiday advertising, and this Countdown spot has taken a unique approach. It celebrates New Zealander's diversity as well as Christmas, by including a number of families enjoying different meals, from a turkey to a noodle dish, to ham and a barbeque.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success

Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success

Another round of radio results brings with it the news that New Zealand radio is a steady business. Commercial radio has retained its 3.4 million New Zealanders (10+) tuning in each week, giving both MediaWorks and NZME reason to celebration. We break down the results to see how More FM, Magic and Coast had standout performances, while The Breeze and Mai lost some footing.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit