Ads of the Week: 12 September

  • TVC of the Week
  • September 12, 2017
  • StopPress Team
Ads of the Week: 12 September

Who's it for:ANZ by TBWA

Why we like it: Banking features such as payWave and mobile banking are nothing particularly new, but ANZ is putting them back in the spotlight to show how they can be incorporated into our lives to make keeping on top of finances easier. The characters Dotti and Leon do a good job of demonstrating how fluid the services are as they make payments and transfer money on the go, and those who have yet to embrace the services will likely watch this spot and wonder why they don't.

Who's it for: Health Promotion Agency by GSL Promotus

Why we like it: With the aim of getting people to consider whether or not their gambling habit is stiff fun, the sight of a group of friends dancing and singing before one breaks away to sit alone and gamble is the perfect contrast to show what is and isn't fun. According to Health Promotion Agency, approximately 225,000 New Zealanders experience some degree of harm or negative consequences related to gambling and by showing a gambler out with unsuspecting friends, it shows that anyone could have a problem.

Who's it for: New World by Colenso BBDO

Why we like it: It was this time last year New World was trading in its Little Shop for Little Garden and it's a move that appears to have paid off for it as the 'grow your own garden' promotion is back for round two. Just like last time, seedling kits are earned for every $40 spent at the supermarket, however, what has changed is the target audience. While the previous campaign was full of children, this time around the New World has acknowledged Little Garden's popularity with adults as the ad shows people of all ages getting amongst the plants to prove they have green fingers.

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Aamplify Partners: "Rumours about our demise are grossly exaggerated and untrue"

  • Advertising
  • August 17, 2018
  • StopPress Team
Aamplify Partners: "Rumours about our demise are grossly exaggerated and untrue"

Aamplify Partners managing partner Samuel Williams says reports the agency has shut its Auckland offices' doors are exaggerated.

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Deck the walls: grab yourself a thing of beauty at this weekend's MAGS Art Show

  • Art for good
  • August 17, 2018
  • StopPress Team
Deck the walls: grab yourself a thing of beauty at this weekend's MAGS Art Show

Over the past four years, the MAGS Art Show has developed a reputation as a well-curated art event showcasing some of the country’s finest painting, photography and sculpture. StopPress' parent company ICG is a sponsor of the event, which is taking place this weekend, and this year you’ll have the opportunity to view more than 1,000 artworks from emerging and established New Zealand artists and from the top Mt Albert Grammar art students.

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StopPress + Zavy Social Scoreboard rundown

  • Advertising
  • August 17, 2018
  • StopPress Team
StopPress + Zavy Social Scoreboard rundown

Following the launch of the Zavy and StopPress Social Scoreboard in June – featuring the social media performance of New Zealand's top 25 traditional media advertising spenders – Zavy shares some insights into the action over the last couple of months.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media

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The Workshop: Where production is constantly changing
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The Workshop: Where production is constantly changing

When it comes to TVCs, which are the ones that you remember most? The ones that you felt a connection with, stayed in your mind or that spurred you on to share with others? That’s exactly what The Workshop does.

Cinderella and a pair of slippers: Peter Field and Les Binet talk success in a multichannel world
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Earlier this month, Peter Field and Adam & Eve/DDB head of effectiveness Les Binet touched down in New Zealand with the truth about effectiveness in a changing media landscape on their minds. Prior to their presentation to local media and advertisers, StopPress sat down with the pair to hear how TV remains the foundation for brand building while other mediums act as support.

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Movings/Shakings: 17 August

  • Movings/Shakings, brought to you by Marsden Inch
  • August 17, 2018
  • StopPress Team
Movings/Shakings: 17 August

Industry happenings at SenataSHJ, MediaWorks and RNZ.

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People buy experiences, not just products: StopPress’ top takeaways from Adobe's Symposium

  • Advertising
  • August 17, 2018
  • Erin McKenzie
People buy experiences, not just products: StopPress’ top takeaways from Adobe's Symposium

This week, Sydney's Darling Harbour was taken over by the marcomms industry as Adobe hosted its Symposium where marketers, creative professionals and luminaries shared the latest strategies for bringing together creativity and data to transform and deliver incredible experiences. As Adobe’s masterminds took to the stage alongside the masterminds of brands from Australia and around the world, referred to here as ‘experience makers’, we pulled out some of their top takeaways.

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Molenberg's famous jingle is back in new campaign

  • Advertising
  • August 16, 2018
  • StopPress Team
Molenberg's famous jingle is back in new campaign

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  • Advertising
  • August 16, 2018
  • StopPress Team
Clemenger buys Levo Digital

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Horse's Mouth: Sarah Williams, Spark

  • Horse's Mouth
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Nando's 'Winner, Winner' campaign secures oOh! full motion boost

  • Advertising
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  • StopPress Team
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Ads of the Week: 14 August

  • TVC of the Week
  • August 14, 2018
  • StopPress Team
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A round of applause for Mai, MacKenzie Bread and Air New Zealand.

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All eyes on me: Which video content generates the greatest engagement levels

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  • Advertising
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