Senior DraftFCB creative Rob Banks has been chosen to join the jury at the 35th Caples Awards, which celebrate the world's best direct marketing.
Having judged at numerous local award shows, Banks is keen to find out how having multiple nationalities and cultures on the jury affects judging outcomes.
“I think largely Aussie and Kiwi juries tend to gravitate towards certain kinds of work. How that will change with a room full of different cultural perspectives is anyone’s guess. One thing’s for certain, local in-jokes won’t feature strongly at the metal stage. Though I will be taking a suitcase-full of Pineapple Lumps and doing my best Paul Ego impersonation to try and rectify the situation.”
Changes to this year’s Caples judging programme include the addition of a full day of creative and branding workshops after judging is completed. After that, Banks will be scouring New Jersey junkyards for retired New York yellow cabs. "I have this weird obsession for Ford Crown Victorias," he says. "And their massive ‘trunks’ could come in handy for carrying all that Kiwi gold and silver home."
The awards will be announced on 6 December.
After a four-month international search, Simon Veksner has joined Naked Communications as head of ideas across its Sydney, Melbourne and Auckland offices.
Veksner has had an 18-year advertising career spanning agencies including Saatchi & Saatchi, DDB London, BBH, and DDB Sydney and has won awards including a Cannes Grand Prix and multiple Cannes Lions, plus 2 D&AD Pencils and over 40 D&AD In-Book entries. In 2010, he published a book aimed at young creatives called How To Make It As An Advertising Creative, and has a second book coming out in 2013, titled 100 Ideas That Changed Advertising. A release claims his Scamp blog was the most popular advertising blog in the UK and this year he re-launched Scamp in Sydney.
“Naked has always been a strategically driven agency,” says Adam Ferrier, founder and global head of behavioural sciences. “In Simon, we have an exceptional world-class creative who complements our strategic offering nicely. We were looking for someone bloody good, and really nice, and in Simon we’ve found that person. Simon’s skillset will ensure even more creative firepower will be applied to shaping the right solutions for our clients.”
Most recently, Veksner set up a creative independent agency, Scamp Creative, which will now cease.
“Everything I wanted Scamp Creative to become—an intelligent, modern agency—Naked already is. The opportunity to work with the brilliant minds there, and help continue Naked’s growth as a true creative force, was far too good to pass up. I am feeling the same kind of excitement I felt when I first got into advertising… I genuinely can’t wait to get started.”
Mike Wilson, Naked's Australia and New Zealand chairman, said finding the right cultural fit for the role was crucial.
"We needed to find someone who worked with Naked’s very open and collaborative business model. Simon has an impressive track record and is well liked and respected by everyone in the industry. It’s a very exciting time.”
The Sweet Shop has added Rob 'Whitey' McConnaughy to its global roster. The Portland-based director comes with an impressive resume of original, forward-thinking content that combines skills across multiple genres. His work, both on television and the web, has garnered worldwide attention for its clever concepts and skillful execution.
A storyteller at his core, Whitey’s strength lies in his ability to communicate fully developed comedic ideas with a masterful efficiency, from his newest viral stunt with rock n roll legends ZZ Top to his Nike 'Hyperdunks' campaign featuring Kobe Bryant jumping over a speeding Aston Martin to the carnage of the Red Fang music videos.
“I’m excited about being a part of a team that works in a wide variety of genres, mediums and styles,” he says. “The Sweet Shop is a company that is loose on its feet and can adapt quickly as the industry changes. I’m looking forward to working with creatives that won’t just follow the curve but instead want to make their own cooler, totally kick ass curve.”
An accomplished athlete, Whitey got his start making snowboarding films at the age of twenty-one with a secondhand Super 8 camera. From there he went on to direct countless snowboard and skate films and later on helped create the mega-hit “Jackass” films for MTV before transitioning into mainstream music video and commercial work.
“Whitey is an excellent storyteller,” says executive producer Fiona King. “His approach to comedy is all his own and, moreover, it’s sheer fun. His love of craft comes through in spades.”
The Sweet Shop’s chief executive/founding partner Paul Prince comments, "Whitey brings an authentic edge to his work that is instantly recognizable to its audience. This signature blend of comedic and cool is right at home at The Sweet Shop."