Facebook challenges creatives for a cause

  • Social media
  • March 6, 2014
  • StopPress Team
Facebook challenges creatives for a cause

Facebook has launched a contest that asks creative to look past apps and product pushes to newsfeed content that makes the most of the social network's native functionality.

It's all in the name of raising awareness for Sustainable Coastlines, the organisation that coordinates waterway cleanups and coastal tree plantings and changing the perception that the group is strictly for hippies.

Entrants are challenge to come up with a three month campaign based around image posts, page post link ads and video posts. The need to tell stories alongside their creative ideas with a view to targeting audiences at scale and make each post thematically linked but with its own identity.

The network also suggests leading with emotion and using short form video.

"Many believe Sustainable Coastlines is just for hippies," the brief says. "The truth is we are young, tech-savvy and creative and aim to break out of the mould of the environmental movement and inspire as many sectors of society as possible."

The organisation's aim is to attract registrations for 16 training workshops nationwide between July and September, with a goal of 30 participants in each region. The attendees are likely to be aged 18-30 and be well educated and environmentally conscious, or 40-65 and well connected community members, Sustainable Coastlines says in the brief.

The group says it has a vast range of high resolution images and an extensive library of video footage.

The winning team gets a $1000 Facebook ad credit the network says can be used for a charity, a friend's business or a startup. Creatives have until 12 March to send PDFs, Word documents or emails to au-events@fb.com.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit