DAN brings Central Otago township in from the cold

  • Digital
  • July 23, 2013
  • StopPress Team
DAN brings Central Otago township in from the cold

Ophir is a small Central Otago village with around 50 hardy souls. It has the record for notching up the the second coldest official temperature in New Zealand, at -21.6 degrees Celsius. Which is why in 2011, German insulation manufacturer Knauf embarked on a year-long project to insulate the entire town to promote its Earthwool product in New Zealand.

Two years on, the folks at Digital Arts Network (DAN) have whipped up a a little visual treat to show off the transformation, in glorious HTML5. The Town That Came in from the Cold website is packed full of parallax effects and CSS animations. By scrolling down the page, the user controls a Knauf installer's truck as it travels through he sleepy village past verdant fields, bleating sheep and some of the newly insulated houses – all the while exploring the stories of the townspeople through video clips.

The pretty HTML5 effects work well on desktops, but are messy on iPhones and iPads – because Apple's Mobile Safari browser doesn't support parallax effects the same way a desktop browser does.

Information on different types of insulation and where insulation is required in a home or business is also presented, with outgoing links to energy efficiency sites.

 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit